Facebook Marketing

Facebook Marketing is a platform that offers a variety of Targeted Paid Ads and Organic Posts, allowing brands to present their products and services to a wider audience. Over the past decade, Facebook has moved from the Internet's most prominent social media to the largest market, offering a variety of channels to build communication with digital marketing audiences.

   Let's take a short look at that why you should consider Facebook as a platform to grow your business.

Global coverage

More than 15 billion users visit Facebook every day. About 2.3 billion - More than 8.8 million active companies create ads for this mass audience every month.

Targeted paid ads

 With Facebook Ads, you can tailor your promotion to a specific audience based on gender, age, location, job, interests - any demographic behavior data that users voluntarily post on Facebook. 

Enables Organic Reach

 If you don't have the resources to use Facebook ads, build organic relationships by sharing value-added content on your Facebook page. Your posts will appear in the news feed, although the high level of competition will naturally make it difficult to reach the audience.

Allows integrations with other marketing channels

 Facebook marketing is not an isolated system. You can combine it with other marketing channels like email marketing, mobile marketing, search engine marketing and Facebook Messenger ads to create a promotion mix that will increase your brand reach.

In this section, we will explore the benefits of using Facebook in your marketing strategy. You will find out what goals you can achieve with this platform in addition to reaching a wider audience.

Precise Target

You already know that Facebook allows users to segment their audience in depth, but let's take a closer look at the options available. Within a demographic target, you can select an audience with a specific income, level of education, life events, relationship status, or job. You can search for customers based on their interests, such as their favorite pastimes, sports, hobbies and shopping habits. In addition, you can reach customers based on purchasing attitudes, intentions, device usage, and so on.

  Increase website traffic

 With this platform, you can take your audience directly to your website. In addition, these people will lead to higher quality than the users who come to your site organically because they already know your company. Therefore, you have more reputation in your mind. Encourage your followers to visit your site to get the details of your products. In addition, when linking to a site, Facebook produces a full-size image if your site has one. Therefore, it will attract a lot of users and help you to promote the website traffic.

 Ari Variety of ad formats

 Facebook provides businesses with great opportunities that allow them to showcase their products from the best angles. Advertising on this platform includes both text and visual formats. You can turn your post into an ad to promote it, create stories to show your background, create a slide show of your new collection, demonstrate 10 products linked to related pages. Can use ads to do, etc.

 Customer support

 Many people want to connect with a brand through social media. Create a Chat Bot for Facebook Messenger to chat with users based on popular questions - keywords. These may include "Price", "Delivery", "Payment Options", "Purchase", "Book", etc. All you need to do is create a scenario based on the customer's questions and write the answers. Your chatbot will mimic the actual conversation.  

 Positive impact on SEO

 Some marketers claim that social media influences search ratings. It is assumed that robots take into account your data in approximately sections during ratings. Shares, likes and comments tell Google that people are interested in and engaged with your brand. While there is no conclusive evidence, this is not a waste.

 Facebook is not only a social media leader but also a fast growing company with half a million new accounts created daily. As time goes on, Facebook developers come up with new formats of advertising to meet the modern cap building requirements of Facebook ads, improving time-proven ads. Here is a list of Facebook marketing formats.

 Video ad

  This is a great way to show your product features. Facebook allows you to use different types of videos to meet specific goals: short videos and (GIF) to get instant attention to watch like a long TV, or in-stream videos.

Image ads

  If your budget is too tight to make a video, image advertising is a good idea to make a high quality ad fast and easy. This format will help you increase brand awareness and get people to your website.

Carousel Ads

  This format allows you to display up to ten images or videos within a single ad - each with a link to a specific product page. It provides a vast field for creativity and interaction as you can present a product in detail, or tell a different product, or tell a story, which is different from these carousel cards.

 Collection ad

  It's like a small catalog of your product in a post on Facebook feed. Collection ad consists of an original video or image and four small images below in the form of a grid.

 Slide Show Advertisements

  This is a video-like format that displays well despite low internet connection speeds. You can add a variety of stock photos, some simple video editing tools and even music.